Business Leadership Never Goes Woke!

Michael Lodge, NCPM, CRTP - over the past few months we have had a good example of what not to do in business by reading and understanding what went wrong in Twitter.  Leadership was ignored as they adopted a "woke", "cancel culture political" environment.  Twitter employees goal was to use their power to destroy others, and the real business side of Twitter was kicked to the side and forgotten. 

We have leaned that when businesses become woke they create conflict within their companies and externally with vendors and the public at large.  Conflict costs money and wasted time of employees.  They don't know who to turn to, who to trust, and time is gone because they don't know what to do.  So from being an excellent employee they become the employee who does nothing.  Positive voices and action become silent and the woke environment takes over.  Good leaders are afraid to step in when they are needed most.  They become afraid and stop leading.

Woke is not ethical.  Woke is not productive.  Woke never makes money for the company.  Woke never creates new ideas.  Woke creates failure for a business to be a business.  Let's look at some of the leadership qualities that is needed to LEAD.